Viral Marketing
According to an article in Combridges.com – One of the coolest things about the Web…
Understanding Lead Scoring
Tim Elleston from Omniture defines lead scoring as a measurement that assigns a relative value…
Choosing an Analytical tool – Part 1- Omniture SiteCatalyst versus Google Analytics
VP of Marketing: “I know we need an analytics package to track the XYZ Products…
Marketing Analytics
According to Eric Cooper (brightedge.com)- Business Intelligence group consisted of one or two practitioners with…
The Difference between a Marketing and a Sales Funnel
The traditional sales process involves selling face to face, and marketing is selling through a…
Appointment Setting – More about activity than opportunities
Michael Brenner in his blog post states that – Opportunities exist. They aren’t created!…
Siri – a new search engine?
According to Apple, Siri is the new voice recognition app built for the iPhone 4S….
A message from the worker bee’s – A customer service lesson
The job of a worker bee is: tending and feeding young bees (larvae), making honey,…
Mobile Email Marketing
According to a report from comScore, 60.7 million people in the U.S. owned smartphones during…
The Importance of metrics in Marketing
Generating demand and creating it to be forecastable sales pipeline is crucial to a company’s…