Posted in Marketing Automation

Viral Marketing

According to an article in Combridges.com – One of the coolest things about the Web…

Posted in Marketing Automation

Understanding Lead Scoring

Tim Elleston from Omniture defines lead scoring as a measurement that assigns a relative value…

Posted in Marketing Automation

Choosing an Analytical tool – Part 1- Omniture SiteCatalyst versus Google Analytics

VP of Marketing: “I know we need an analytics package to track the XYZ  Products…

Posted in Marketing Automation

Marketing Analytics

According to Eric Cooper (brightedge.com)- Business Intelligence group consisted of one or two practitioners with…

Posted in Marketing Automation

The Difference between a Marketing and a Sales Funnel

The traditional sales process involves selling face to face, and marketing is selling through a…

Posted in Customer Service

Appointment Setting – More about activity than opportunities

  Michael Brenner in his blog post states that  – Opportunities exist. They aren’t created!…

Posted in Mobile Marketing

Siri – a new search engine?

According to Apple, Siri is the new voice recognition app built for the iPhone 4S….

Posted in Customer Service

A message from the worker bee’s – A customer service lesson

The job of a worker bee is: tending and feeding young bees (larvae), making honey,…

Posted in Mobile Marketing

Mobile Email Marketing

According to a report from comScore, 60.7 million people in the U.S. owned smartphones during…

Posted in Uncategorized

The Importance of metrics in Marketing

Generating demand and creating it to be forecastable sales pipeline is crucial to a company’s…