Posted in Marketing Automation

Reconnect, Re-engage and Recycle Cold Leads in Pardot

A percentage of leads that were once considered MQL’s don’t really turn out to be…

Posted in Marketing Automation

Understanding Lead Scoring

Lead scoring is a method of assigning a value to prospects against a scale based…

Posted in Marketing Automation

Targeting Consumer Behavior

Consumer Behavior is classified in two different categories – want to have and/or need to…

Posted in Marketing Automation

Viral Marketing

According to an article in Combridges.com – One of the coolest things about the Web…

Posted in Marketing Automation

Understanding Lead Scoring

Tim Elleston from Omniture defines lead scoring as a measurement that assigns a relative value…

Posted in Marketing Automation

Choosing an Analytical tool – Part 1- Omniture SiteCatalyst versus Google Analytics

VP of Marketing: “I know we need an analytics package to track the XYZ  Products…

Posted in Marketing Automation

Marketing Analytics

According to Eric Cooper (brightedge.com)- Business Intelligence group consisted of one or two practitioners with…

Posted in Marketing Automation

The Difference between a Marketing and a Sales Funnel

The traditional sales process involves selling face to face, and marketing is selling through a…