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Reconnect, Re-engage and Recycle Cold Leads in Pardot

A percentage of leads that were once considered MQL’s don’t really turn out to be qualified initially; however, adding these leads to a nurturing program can be beneficial to move them through a sales funnel. Before adding all your cold leads to a nurturing campaign, its always best practice to weed out the cold ones

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Understanding Lead Scoring

Lead scoring is a method of assigning a value to prospects against a scale based on specific criteria. The resulting score is used to determine which leads is sales ready or simply going to be nurtured until they are ready to buy. The higher the value, the more likely the prospect is actively engaged in

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Targeting Consumer Behavior

Consumer Behavior is classified in two different categories – want to have and/or need to have. Understanding the intelligence behind consumer behavior is a marketer’s job, generating demand and connecting consumers with goods and services is essential. One category of consumers are individuals that need a product or service. These consumers wants to perform some

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Viral Marketing

According to an article in Combridges.com – One of the coolest things about the Web is that when an idea takes off, it can propel a brand or company to seemingly instant fame and fortune. For free. Whatever you call it—viral, buzz, word-of-mouth, or via a blog—having other people tell your story drives action. One

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Understanding Lead Scoring

Tim Elleston from Omniture defines lead scoring as a measurement that assigns a relative value to individual customers and prospects based on their actions and behaviors over time. You can determine intent and engagement – even before leads convert. Once you’ve identified your most valuable visitors, you can dissect their actions to determine the campaigns,

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Choosing an Analytical tool – Part 1- Omniture SiteCatalyst versus Google Analytics

VP of Marketing: “I know we need an analytics package to track the XYZ  Products website.  XYZ has been doing fine without web analytics, but my staff says we need it.  I don’t have much money to spend, so I’ve chosen Google Analytics, since it’s free.  We’ll make it work for us.” This statement clearly

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Marketing Analytics

According to Eric Cooper (brightedge.com)- Business Intelligence group consisted of one or two practitioners with a very specific skill set who crunched numbers. It was much more difficult to collect, analyze and interpret large amounts of customer data. The process took weeks rather than days, and the results of their work would eventually be distilled

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The Difference between a Marketing and a Sales Funnel

The traditional sales process involves selling face to face, and marketing is selling through a system. The basic difference is that your sales funnel involves making actual sales and making money, whereas your marketing funnel is everything leading up to your sales process. A few years ago, Forrester Research published a report on “engagement” and

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