Category: Marketing Automation
Posted in Marketing Automation
Reconnect, Re-engage and Recycle Cold Leads in Pardot
A percentage of leads that were once considered MQL’s don’t really turn out to be…
Posted in Marketing Automation
Understanding Lead Scoring
Lead scoring is a method of assigning a value to prospects against a scale based…
Posted in Marketing Automation
Targeting Consumer Behavior
Consumer Behavior is classified in two different categories – want to have and/or need to…
Posted in Marketing Automation
Viral Marketing
According to an article in Combridges.com – One of the coolest things about the Web…
Posted in Marketing Automation
Understanding Lead Scoring
Tim Elleston from Omniture defines lead scoring as a measurement that assigns a relative value…
Posted in Marketing Automation
Choosing an Analytical tool – Part 1- Omniture SiteCatalyst versus Google Analytics
VP of Marketing: “I know we need an analytics package to track the XYZ Products…
Posted in Marketing Automation
Marketing Analytics
According to Eric Cooper (brightedge.com)- Business Intelligence group consisted of one or two practitioners with…
Posted in Marketing Automation
The Difference between a Marketing and a Sales Funnel
The traditional sales process involves selling face to face, and marketing is selling through a…