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Archive for the ‘Demand Generation’ Category:


Account Based Marketing (ABM) – Simplified

Is ABM a facade or the next big thing? Today most marketers are focusing on account based or vertical marketing so it’s important to understand what ABM really is. Account based marketing, also known as vertical marketing, is a strategic approach to personalized marketing efforts specific to a vertical or prospects you wish to convert

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Understanding Search Impression Share

Google defines “Impression share is a metric that represents the percentage of times that your ads are shown out of the total available impressions for which your ads were eligible to appear. Eligibility is based on your current ads’ targeting, match types, and bids.” SO what does this really mean? In a nutshell, if there were

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Cookies: Not the chocolate chip kind!

Ever wonder how an advertisement appear on a web browser after you’ve visited a website, or perhaps how websites remember your preference from visit to visit? The answers is “cookies” A cookie is a small piece of text code sent to your browser by a website you visit. It contains information about your visit. The

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Understanding Call to Action Buttons

Calls to actions are a vital part of all websites. Over the years, those action buttons, urging website visitors to act on a website, and disclose the visitor interest have moved from basic “click here for more info” or “Call Us Now” buttons to those that are designed to complete an online ecommerce acquisition. The

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Understanding the difference between a CMS and an online Sitebuilder

Starting a business online, or creating a website inevitably means choosing between a CMS (Content Management System) or a website builder. Before you choose a Web solution for your business, it’s important to understand exactly what you need. If you plan to create an online store then you will need ecommerce capabilities and while both

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B2B Content Marketing

According to the CMI group, Content marketing is a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving a customer action. Attracting prospects to engage in technology and solutions you offer is usually done through a variety

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Affiliate Marketing Defined

Affiliate Marketing is a mechanism of making money online where a publisher is rewarded for helping a business promote their product and/ or services. A publisher can be an individual that has a site (example this site where I post blogs) and allows advertising banners or text links be posted while I would receive a

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Inbound Marketing versus Outbound Marketing

A marketers’ objective is to create demand for products and services. Demand is created by implementing several strategies; here we are about to discuss the most common ones – Inbound Marketing – This type of marketing is creatively drawing customers to your site or landing page. The concept uses opt-in email, eBooks, whitepapers, social media

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Understanding Lead Aggregation

What‘s a Lead Aggregation System A lead aggregation system is an infrastructure or framework that helps you generate sales ready leads. If you’re doing lead generation online it’s usually catered around a website. Your website is where you deliver content that engage visitors and eventually converts them into an interested party, by allowing them to

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Difference between Lead and Demand Generation

Demand Generation and Lead Generation are two most commonly used words in the B2B/ B2C space, especially when working with Marketing Automation, how do you differentiate between the two, when the end result of both is to increase sales for an organization? A marketers’ objectives is to create demand for their product or service. However,

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