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Affiliate Marketing Defined

Affiliate Marketing is a mechanism of making money online where a publisher is rewarded for helping a business promote their product and/ or services. A publisher can be an individual that has a site (example this site where I post blogs) and allows advertising banners or text links be posted while I would receive a


Inbound Marketing versus Outbound Marketing

A marketers’ objective is to create demand for products and services. Demand is created by implementing several strategies; here we are about to discuss the most common ones – Inbound Marketing – This type of marketing is creatively drawing customers to your site or landing page. The concept uses opt-in email, eBooks, whitepapers, social media


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