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Hummingbird, A Smarter Search

With all the intelligence behind Caffeine, Panda and Penguin that Google launched years ago, it was a matter of time when the developers would introduce a refined search algorithm. They call this “hummingbird” a smart search algorithm that provides direct results. According to Google, “Conversational search” is one of the biggest changes in its new

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Understanding the difference between a CMS and an online Sitebuilder

Starting a business online, or creating a website inevitably means choosing between a CMS (Content Management System) or a website builder. Before you choose a Web solution for your business, it’s important to understand exactly what you need. If you plan to create an online store then you will need ecommerce capabilities and while both

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B2B Content Marketing

According to the CMI group, Content marketing is a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving a customer action. Attracting prospects to engage in technology and solutions you offer is usually done through a variety

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Affiliate Marketing Defined

Affiliate Marketing is a mechanism of making money online where a publisher is rewarded for helping a business promote their product and/ or services. A publisher can be an individual that has a site (example this site where I post blogs) and allows advertising banners or text links be posted while I would receive a

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Inbound Marketing versus Outbound Marketing

A marketers’ objective is to create demand for products and services. Demand is created by implementing several strategies; here we are about to discuss the most common ones – Inbound Marketing – This type of marketing is creatively drawing customers to your site or landing page. The concept uses opt-in email, eBooks, whitepapers, social media

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