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Hummingbird, A Smarter Search

With all the intelligence behind Caffeine, Panda and Penguin that Google launched years ago, it was a matter of time when the developers would introduce a refined search algorithm. They call this “hummingbird” a smart search algorithm that provides direct results. According to Google, “Conversational search” is one of the biggest changes in its new


Understanding the difference between a CMS and an online Sitebuilder

Starting a business online, or creating a website inevitably means choosing between a CMS (Content Management System) or a website builder. Before you choose a Web solution for your business, it’s important to understand exactly what you need. If you plan to create an online store then you will need ecommerce capabilities and while both


B2B Content Marketing

According to the CMI group, Content marketing is a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving a customer action. Attracting prospects to engage in technology and solutions you offer is usually done through a variety


Affiliate Marketing Defined

Affiliate Marketing is a mechanism of making money online where a publisher is rewarded for helping a business promote their product and/ or services. A publisher can be an individual that has a site (example this site where I post blogs) and allows advertising banners or text links be posted while I would receive a


Inbound Marketing versus Outbound Marketing

A marketers’ objective is to create demand for products and services. Demand is created by implementing several strategies; here we are about to discuss the most common ones – Inbound Marketing – This type of marketing is creatively drawing customers to your site or landing page. The concept uses opt-in email, eBooks, whitepapers, social media


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