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The Difference between a Marketing and a Sales Funnel

The traditional sales process involves selling face to face, and marketing is selling through a system. The basic difference is that your sales funnel involves making actual sales and making money, whereas your marketing funnel is everything leading up to your sales process. A few years ago, Forrester Research published a report on “engagement” and

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Appointment Setting – More about activity than opportunities

  Michael Brenner in his blog post states that  – Opportunities exist. They aren’t created! It is about unearthing them. Regardless of the proficiency of the sales person or that of the appointment setter, if there isn’t a pain or a need with a prospect – the prospect won’t convert to a buyer. Michael also

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