Posted in Marketing Automation

Viral Marketing

According to an article in Combridges.com – One of the coolest things about the Web…

Posted in Marketing Automation

Understanding Lead Scoring

Tim Elleston from Omniture defines lead scoring as a measurement that assigns a relative value…

Posted in Marketing Automation

Choosing an Analytical tool – Part 1- Omniture SiteCatalyst versus Google Analytics

VP of Marketing: “I know we need an analytics package to track the XYZ  Products…