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Viral Marketing

According to an article in Combridges.com – One of the coolest things about the Web is that when an idea takes off, it can propel a brand or company to seemingly instant fame and fortune. For free. Whatever you call it—viral, buzz, word-of-mouth, or via a blog—having other people tell your story drives action. One

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Understanding Lead Scoring

Tim Elleston from Omniture defines lead scoring as a measurement that assigns a relative value to individual customers and prospects based on their actions and behaviors over time. You can determine intent and engagement – even before leads convert. Once you’ve identified your most valuable visitors, you can dissect their actions to determine the campaigns,

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Choosing an Analytical tool – Part 1- Omniture SiteCatalyst versus Google Analytics

VP of Marketing: “I know we need an analytics package to track the XYZ  Products website.  XYZ has been doing fine without web analytics, but my staff says we need it.  I don’t have much money to spend, so I’ve chosen Google Analytics, since it’s free.  We’ll make it work for us.” This statement clearly

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