Home » 2012 » February

Archive for:February, 2012:


Marketing Analytics

According to Eric Cooper (brightedge.com)- Business Intelligence group consisted of one or two practitioners with a very specific skill set who crunched numbers. It was much more difficult to collect, analyze and interpret large amounts of customer data. The process took weeks rather than days, and the results of their work would eventually be distilled

(More)…

© Go2Markets.com