Home » 2012 » January

Archive for:January, 2012:

The Difference between a Marketing and a Sales Funnel

The traditional sales process involves selling face to face, and marketing is selling through a system. The basic difference is that your sales funnel involves making actual sales and making money, whereas your marketing funnel is everything leading up to your sales process. A few years ago, Forrester Research published a report on “engagement” and


Appointment Setting – More about activity than opportunities

  Michael Brenner in his blog post states that  – Opportunities exist. They aren’t created! It is about unearthing them. Regardless of the proficiency of the sales person or that of the appointment setter, if there isn’t a pain or a need with a prospect – the prospect won’t convert to a buyer. Michael also


© Go2Markets.com