Home » 2012

Archive for: 2012:


Understanding Lead Aggregation

What‘s a Lead Aggregation System A lead aggregation system is an infrastructure or framework that helps you generate sales ready leads. If you’re doing lead generation online it’s usually catered around a website. Your website is where you deliver content that engage visitors and eventually converts them into an interested party, by allowing them to

(More)…

Difference between Lead and Demand Generation

Demand Generation and Lead Generation are two most commonly used words in the B2B/ B2C space, especially when working with Marketing Automation, how do you differentiate between the two, when the end result of both is to increase sales for an organization? A marketers’ objectives is to create demand for their product or service. However,

(More)…

Understanding Content Marketing

   According to CMI,  Content Marketing is a technique of creating and distributing relevant content to attract and engage a target audience – with the objective of driving profitable action. Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way to

(More)…

Building A Successful Marketing Campaign

What is marketing? Selling a product to people who did not think of buying it until they received an offer. Sometimes the purpose of marketing is to create the need for a product. Good marketing can be very influential. The first iPhone commercial that launched in 2007 produced a catchy tune, a colorful display and

(More)…

Creating Demand

Let’s spend a minute on the definition. “Demand” refers to the willingness and ability to purchase a product or a service. This has been controversial for marketers. Some marketers argue advertising supposedly creates demand. Other marketers disagree. Advertising tries to get a consumer’s attention so that they know a product or service is available. This

(More)…

Targeting Consumer Behavior

Consumer Behavior is classified in two different categories – want to have and/or need to have. Understanding the intelligence behind consumer behavior is a marketer’s job, generating demand and connecting consumers with goods and services is essential. One category of consumers are individuals that need a product or service. These consumers wants to perform some

(More)…

Viral Marketing

According to an article in Combridges.com – One of the coolest things about the Web is that when an idea takes off, it can propel a brand or company to seemingly instant fame and fortune. For free. Whatever you call it—viral, buzz, word-of-mouth, or via a blog—having other people tell your story drives action. One

(More)…

Understanding Lead Scoring

Tim Elleston from Omniture defines lead scoring as a measurement that assigns a relative value to individual customers and prospects based on their actions and behaviors over time. You can determine intent and engagement – even before leads convert. Once you’ve identified your most valuable visitors, you can dissect their actions to determine the campaigns,

(More)…

Choosing an Analytical tool – Part 1- Omniture SiteCatalyst versus Google Analytics

VP of Marketing: “I know we need an analytics package to track the XYZ  Products website.  XYZ has been doing fine without web analytics, but my staff says we need it.  I don’t have much money to spend, so I’ve chosen Google Analytics, since it’s free.  We’ll make it work for us.” This statement clearly

(More)…

Marketing Analytics

According to Eric Cooper (brightedge.com)- Business Intelligence group consisted of one or two practitioners with a very specific skill set who crunched numbers. It was much more difficult to collect, analyze and interpret large amounts of customer data. The process took weeks rather than days, and the results of their work would eventually be distilled

(More)…

© Go2Markets.com